If you are in the Digital Marketing field and doing up SEO and SEM, I have assembled a quick list of KPIs you should be tracking. It is important to keep track of KPIs so show the progress in your SEO and SEM and the value you add to the task or job at hand. Here is the list.
Search Engine Marketing Quicklist:
- Clicks
- Click-Through Rate (CTR)
- Quality Score
- Cost Per Click
- Cost Per Acquisition
- Conversion Rate
- Impressions (CPM)
- Average Position
- Budget Attainment
- Lifetime Value
This would be a short post on a quicklist. Lookout for more of these list in the future.